The Midlands region is located in central England and includes major cities such as Nottingham and Birmingham, England's second largest city

The region is steeped in history, culture and natural beauty. It is also the birthplace of William Shakespeare.

The Midlands is commonly subdivided into two separate regions – the east and west. Both have become hotspots for property investors in recent years.

Big cities such as Birmingham have received substantial investment as part of various regeneration projects.

As a result, cities across the Midlands attract a high number of skilled workers. This has increased the demand for quality accommodation and created opportunities for investors.

The Midlands offers investors affordable property as well as strong rental yields and capital growth.

Average property prices in the East and West Midlands are lower than the national average at £264,697 and £280,869, respectively. Both areas have also shown strong capital growth for investors in recent years.

The overall sold prices in the East Midlands increased by 12% between 2020 and 2022. Meanwhile, sold prices in the West Midlands increased by 13% over the same period*.

ONS data also shows rental prices have increased beyond the national average of 4.3%. The East Midlands saw a 5% increase in rental prices in the 12 months to January 2023**.

*Based on average property price data from Right Move.

**Data from the Index of Private Housing Rental Prices, UK: January 2023.

Our developments

The Neighbourhood

The Neighbourhood, nottingham

A new neighbourhood of luxury apartments and stylish homes located in a prime position of Beeston, Nottingham.

Prices from £379,995

Reservation deposit £8,499

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Sloane Court ext

Sloane Court, birmingham

Designed to preserve the heritage of the Jewellery Quarter, the development cleverly fuses its past industrial usage with a modern aesthetic.

Prices from £255,000

Reservation deposit £2,000

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Smithfield House – Street View 1

Smithfield House, birmingham

A landmark scheme of 211 residences, stylishly designed and luxuriously appointed, located at the heart of Birmingham city centre.

Prices from £250,995

Reservation deposit £12,549

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Southside Residences, birmingham

A new build development located in Birmingham's city centre core regeneration hotspot.

Prices from £245,995

Reservation deposit £12,299

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Scholars Quarter Birmingham

Scholars Quarter, birmingham

A UK investment property opportunity, a collection of 100 apartments in the heart of Birmingham’s vibrant historic district, the Jewellery Quarter.

Prices from £217,500

Reservation deposit £2,000

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Block A - Old Mill - Rear Elv-2 copy

The Mill, derby

Osmaston Mill is a characterful selection of luxury apartments located in a prime position in the centre of Derby.

Prices from £154,995

Reservation deposit £7,749

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Tudor House External

Tudor House, nottingham

With 20 meticulously designed units, this boutique development offers an exceptional living experience.

Prices from £129,995

Reservation deposit £6,499

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Why choose Holborn Assets Property Investments?


We manage the whole purchase process, including arranging a mortgage & instructing solicitors.


Once the purchase process is complete, we'll ensure the property is rented at the right yield.


We will also look after the maintenance of the property while it is rented.


If you'd ever like to sell the property, Holborn are here to assist you through this process too.

Speak to a Holborn Assets Property Investment Expert

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