Priory House is an opportunity to create a truly transformational development that will drive forward Southside’s regeneration and reputation. All the ingredients are there. It will be able to capitalise on the rich history of the area; proximity to the major retail districts, the arts and creative quarter, the knowledge hub and the future city centre terminus for HS2, which will halve the travel time to London to 45 minutes.
The neighbouring £500 million Smithfield Masterplan will be a key part of this evolving growth story, creating new retail markets, exciting family leisure, cultural buildings, homes and public squares that will leave a lasting legacy and place Southside at the heart of the city’s renaissance.
Built in the 1950’s Priory House harks back to Birmingham’s industrial past. The proposed scheme will preserve and enhance the original building, and provide a connected space for contemporary living. Home of the Birmingham Forensic Science Service for more than 40 years Priory House is a 77,000 sq ft landmark mid-century building located on Gooch Street North within the cultural hub of Birmingham’s Southside district. It will be brought back to life by a bold regeneration scheme that will reflect the relationship between the aesthetics of its industrial past and modern warehouse loft living.
Priory House at a glance
- Reservation deposit £5,000
- 1 bed prices from £267,500
- 2 bed prices from £277,500
- Prime City Centre Location
- 79 long leasehold apartments with a communal terrace garden, secure private vehicle parking, cycle store and basement storage units
- The design of Priory House will reflect the modernist traditions of the period with obsessive detailing to achieve the best possible residential experience and create a building worthy of its heritage
- 18 properties benefit from balconies, whilst 4 have their own ground floor terraces and another a ‘winter garden’
- At basement level you will find more added convenience with an allocation of residents’ parking, a number of car charging points and cycle bays
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Development specifications
Kitchen
- Contemporary kitchens with a range of fitted floor and wall units complete with modern square edge laminate work tops
- High-quality appliances including electric cooker, hob and extractor, built in fridge/freezer, integrated dishwasher and integrated washer/dryer in all apartments
- Low energy recessed LED spots to kitchen and bathrooms, under cupboard LED to kitchen, pendants to living room and hall
- Brushed stainless steel light switches and sockets incorporating USB points in kitchen and bedrooms for convenient device charging
Bedroom
- Carpets in bedrooms and herringbone LVT flooring throughout other than in wet areas
- Digital aerial and Freeview signal distribution to TV point in living room and bedroom
- Contemporary doors throughout including brushed stainless steel ironmongery, fire rated doors where applicable
Bathrooms & en-suite
- Duravit sanitaryware and Hansgrohe brassware, mains pressure hot water, shower tray and screen in 1 beds, addition of a bath in 2 beds
- Electric heating throughout with stylish WiFi controlled panel heater, hot water cylinder with electric immersion
General
- Fire protection sprinklers throughout including stand-alone smoke/heat detectors
- Pencil round skirting and architrave finished in white egg shell paint
- Porcelanosa tiles to bathroom floors and part tiled walls in wet areas
- Keypad entry to communal entrance with video intercom access from apartments. CCTV monitoring of entrances and car park
Fast facts
Embracing a simple open plan living aesthetic will provide a mix of 1 and 2 bed lofts, along with 5 west facing duplexes located on the ground level on Gooch Street North.
£267,500
Starting price
5%
Net yield
Q3 2022
Completion date
Buying property in birmingham
Priory House is an opportunity to create a truly transformational development that will drive forward Southside’s regeneration and reputation.
All the ingredients are there. It will be able to capitalise on the rich history of the area; proximity to the major retail districts, the arts and creative quarter, the knowledge hub and the future city centre terminus for HS2, which will halve the travel time to London to 45 minutes.
The neighbouring £500 million Smithfield Masterplan will be a key part of this evolving growth story, creating new retail markets, exciting family leisure, cultural buildings, homes and public squares that will leave a lasting legacy and place Southside at the heart of the city’s renaissance.
Development location
birmingham, United Kingdom
Walk

Tesco Express
4 mins
Birmingham New Street Station
11 mins
Peace Gardens
14 mins
Drive

Morrisons Supermarket
13 mins
Birmingham City Hospital
18 mins
Birmingham International Airport
31 mins
Train

Birmingham Moor Street
5 mins
Birmingham International
15 mins
Hamstead
16 mins
Cycle

Birmingham New Street Station
2 mins
Bullring & Grand Central
3 mins
City Centre
6 mins
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Useful documents
We’ve provided some relevant information about this development, including the brochure and floorplans which you can download to view at any time.
For more information about this development or any general enquiries, please use the contact form above.